O’Connell (pictured) was previously managing director of UK operations at Dynata, a role he held from 2019, and has prior experience at Research Now and SSI.

During his career, O’Connell has developed both existing and new business across sectors including research, media, healthcare, corporates and consultancies in the UK and Republic of Ireland, as well as managing sales and operations during transitional periods.

The appointment is part of Norstat’s strategy to continue growth in UK and the Republic of Ireland, and follows the company’s acquisition of Panelbase in July 2023, with the company fully integrated into its new parent firm by January 2024.

Jacob Lagerstedt, regional director south at Norstat, said: “We are absolutely delighted that Andrew is joining Norstat. He has a wealth of experience that will be invaluable as we expand our footprint in one of the largest markets for research and insight in Europe.

“The integration of Panelbase is now done, and it is time for us to take the next step in the UK and Ireland, focusing on increasing market share and further innovation of our products. Andrew’s leadership will be key in reinforcing our dedication to growth and ensuring that our clients receive the highest quality service and support.”