NPD and Cint partner on data
The agreement will see NPD use Cint’s Insight Exchange platform to increase the speed, scale and deliverability of NPD’s market data to its customers.
NPD will also have access to Insight Exchange’s consumer network to support existing services and allow expansion into new services and markets.
Mike Misel, senior vice-president Americas for Cint, said: “We are excited to be appointed by The NPD Group to help them leverage the benefits of programmatic sampling and supply chain automation across the company.”
Maria Fusaro, head of global consumer acquisition for NPD, said: “NPD is excited to be able to leverage Cint’s best in class platform for its sampling. The platform will enable NPD to support sampling for its global consumer surveys with precision and efficiency.”
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