The move is designed to “boost Pureprofile’s sample and fieldwork processes and add value to its business process efficiencies”. Pureprofile will now have access to a diverse global audience through Cint’s Insight Exchange of 145 million engaged respondents across more than 130 countries.  

Pureprofile has automated both the supply and demand side of its sample sourcing, data collection and fieldwork processes by employing Cint’s buyer and supplier APIs. The company’s team now has one entry point to the world’s largest consumer network for survey-based research from Cint, plus its own proprietary panels from various regions around the world. 

In addition to Pureprofile’s fraud protection and data quality practices, partnering with Cint is said to give the Australia-based company “extra layers of quality assurance”, since it will allow it to access Cint’s AI-based fraud detection tools. 

“Our partnership with Cint streamlines the delivery of valuable, actionable insights to our clients so they can make better decisions”, said Pureprofile chief execuitve Martin Filz. “Our two companies have a shared vision of using technology to help meet the market research industry’s demands for value, quality and speed.” 

Karine Parsy, executive vice-president of APAC at Cint, added: “Our partnership with Pureprofile provides a perfect example of how Cint can automate workflows to help create end-to-end efficiencies for data collection processes. We were delighted to help Pureprofile better serve their clients using our technology.”