Ryder (pictured) was previously chief digital officer at OMD UK, a role she had held since 2021, and in her new role she will replace and report to Laura Fenton, who was appointed chief executive at OMG UK earlier this year.

Fenton said: “As chief digital officer at OMD UK, Suzy has played a key role in developing the vision, operational excellence and empowered and diverse culture that have seen the agency go from strength to strength in recent years.

“Her passion, energy and tenacious approach to driving transformation across all core areas of the business, will ensure that OMD, its clients and its people are set up for continued success with Suzy at the helm in her new role.”

Chief executive officer at OMD Europe, Middle East and Africa Blake Cuthbert added: “Suzy brings a digital first mindset and has proven her vision, creativity and strategic thinking in delivering transformation for many of our key clients.

“She is the ideal person to lead OMD UK into the future and we are confident she will bring her passion, expertise and innovation into this role.”