Permatasari (pictured) will be based in Dubai and will report directly to Michael Ward, managing director for Asia-Pacific and Middle East and North Africa.

In her new role, Permatasari will try to expand the company’s presence across Dubai and the UAE, with a particular focus on advertising effectiveness tools in the territory.

Before joining On Device Research, Permatasari was global media analytics lead in the Middle East and North Africa region for Nielsen.

In her eight years at Nielsen, Permatasari also held posts as senior manager, regional manager and senior researcher, with a prior spell at Kantar in Indonesia.

Ward said: “It’s great to have Syutra join us as we continue to grow the company’s international footprint.

“She joins an expanding international team and will allow On Device Research further exposure across key territories.”