Breiland (pictured) will be responsible for expanding and tailoring On Device Research’s brand measurement solutions across Australia and New Zealand.

Most recently senior director of media at Kantar Media, Breiland has 20 years of experience working in media measurement agencies.

In the new role, he will work with ANZ commercial director Mark Griffiths, focusing on expanding uptake of the company’s services – including Digital Brand Lift and Cross Media Brand Lift – across the Australian market.

Alistair Hill, chief executive and co-founder, On Device Research, said: “Allan is an extremely talented researcher and it’s great to have him join us at such a vital stage in the company’s growth into Australia. With his wealth of expertise, we are excited for him to join and look forward to expanding our award-winning measurement solutions to more brands and agencies across the region.”