Griffiths (pictured) will be tasked with helping to expand On Device Research’s brand measurement tools across Asia-Pacific in his new role.

In addition, Griffiths will help promote On Device Research’s wider suite of products for areas including out-of-home, social, connected television and audio brand impact.

Before taking up his new job, Griffiths was sales director of media insights in Australia for Kantar.

Alistair Hill, chief executive and co-founder of On Device Research, said: “It’s great to have Mark join us at such a vital stage in the company’s development.

“We are excited to expand into Australia, which shows a lot of potential for our business.”