Optimisa completes rebrand of Quaestor, Buckingham and AIA
Norman has been leading the integration effort since joining the firm in October, having previously been CEO of Synovate UK.
She spoke exclusively to Research about the rebrand and reorganisation earlier this year. Click here for the interview.
In a statement today, Optimisa Research said the rebrand would not affect other companies in the Optimisa group, including KAE Marketing Intelligence or Report International.
Meanwhile, Qmedia – the specialist media research arm spawned from Quaestor – will remain as a sub-brand of Optimisa Research.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments