Lambert (pictured) was most recently vice-president of advertiser services for GfK, and prior to that held senior positions at Research Now, Insight Express, IRI and Nielsen.

In his new role, Lambert will work with the business development team to manage strategic and operational activities relating to partnerships, sales and customer relationship management. He will be based in New York and will report to Garrett Gil de Rubio, vice-president of business development for the demand side of the business.

De Rubio said: “LaMont has a huge amount of experience in the market research industry, and has a unique perspective and thoughtful approach to client relationships.”