Panelbase, based in Hexham, Northumberland, will be opening its office in central London as it plans to grow the company.

Monica Kaur, previously sales director at Genmarc, and James Ward, former business development director at Veredus, have also both joined as sales directors.

The company focuses on online data collection, including recruitment for online qualitative projects, in-home product testing, scripting/hosting, data tabulation, bespoke survey tool development and political polling.

Paul Wealleans, managing director of Panelbase, said: “The last year, despite all the issues, was a year of growth for us – we are incredibly thankful for our clients over this period.

“Our aim is to provide even greater support to those clients based in and around the capital.”