Nepoleon (pictured) joins the Hexham-based company from Toluna, where she was senior account director. She has previously worked at Aquent, Kantar and Ebiquity.

Based in Panelbase’s London office, she will focus on working on client accounts and generating new business.

Paul Wealleans, managing director, Panelbase, said: "Priya’s extensive experience in understanding client requirements and developing research solutions will be a crucial part of Panelbase’s on-going development."