May was previously senior research and data analyst at Saga before taking up his new role, and last worked at SigDiff four years ago.

Abubaker Omer, former data executive at Trinity McQueen, has been named project executive at Potentia, and James Edwards has joined as associate director, having previously worked as consultant at Savanta.

Steve Burton and Bill McDivitt have both been hired as data manager at Potentia, having both worked as data managers at Trinity McQueen.

Vanessa Jackson has been appointed information security officer at Potentia, having previously worked as quality and compliance manager at Perspective Research Services.

Suzy Hassan, managing director and co-founder at Potentia Insight, said: “The addition of these talented team members reinforces our view that our industry was in need of an agency that focuses on people, putting customer service at the forefront

“Seeing the business grow rapidly is so exciting, and we’re looking forward to welcoming more new faces to our team soon.”

Tony Isaacs, managing director at SigDiff, said: “Adding Shaun to our team is a statement of intent as we increase our capabilities and capacity to deliver advanced analytics projects for our clients.”