The Leeds office is based on Aire Street in the city centre and will be led by Steve Burton, among a team of four initially based at the site.

The office will offer the same services as in London, and there are plans to grow the Leeds base in the future.

Suzy Hassan, managing director and co-founder at Potentia Insight, said: “This marks a pivotal moment for our UK operations, now spanning two key locations across the country.

“We recognise the immense potential and talent pool in northern England, and our new Leeds office taps into this rich resource to provide our northern clients with seamless access to top-tier local expertise. We couldn’t be more excited to start this next chapter of Potentia’s growth journey.”