Potentiate joins forces with MirrorWave
Through the partnership, Potentiate will gain access to MirrorWave’s longitudinal system, which regularly re-contacts individuals to track customer feedback over time.
Potentiate will add the system to its services globally. Chief executive Peter Harris (pictured) said: “The power it provides in following customers, employees and partners over time means that companies can create stronger and deeper relationships, leading to greater loyalty and advocacy.”
Founded in 2009, MirrorWave operates in New Zealand, Australia, the US, Germany and South Africa.
Reg Price, director and co-founder, MirrorWave, said: “We’re delighted they saw the potential for working together to bring MirrorWave’s specialised longitudinal system, which maps out relationships and experiences over time, to their global network.”
The terms of the partnership have not been disclosed.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments