Potentiate launches Australian ad intelligence tool
Henry Cheang, chair of Potentiate, set up AdClarity through Potentiate’s investment vehicle, and the firm will be the local distributor of global ad intelligence tool AdClarity, by B.I. Science.
AdClarity will be led by Ben Sullivan, former head of insights and innovation at Potentiate, who will also retain his role as head of automotive services at Potentiate.
AdClarity allows users to view what companies and brands have been advertising, when the adverts ran and where they were displayed.
The firm uses data collected by a panel of more than 240,000 people in Australia and seven million people globally, and can pick up all display and video advertising on mobile and desktop applications, Facebook and over-the-top.
The data can be viewed through a user interface or as a raw data feed.
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