PRS expands to Shanghai and Chicago
The company, which specialises in retail marketing studies, already has offices in New York, London, Geneva, Rome, Singapore and Mexico City.
The Shanghai office, a joint venture with Anovax, is led by co-directors Vincenzo Ciummo of PRS and Jacky Wong of Anovax. The Chicago office is led by Mary Cooper and contains a PRS Retail Lab: a mini-store environment with five aisles, combining a store context with a qualitative research facility.
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