Engel (pictured) will be based in PRS in Vivo’s New York office and previously spent eight years at Ipsos focused on innovation and market strategy.

At PRS in Vivo, Engel will concentrate on consulting on packaging design and redesign, new product development and shopper research.

PRS in Vivo, part of BVA Group, is a behavioural science research consultancy working in packaging design research, new product development and shopper experience. It has offices in New York, Paris, London, Geneva, Milan, Hamburg, Shanghai and Singapore.

Richard Bell, US managing director at PRS in Vivo, said: “Jen’s arrival couldn’t have come at a better time. Our business is growing exponentially, and her expertise, leadership and entrepreneurial spirit are a perfect fit for our bold mission.”