Duckworth (pictured) joined as managing director of PRS in Vivo in the UK in August last year. Since joining, she has been heavily involved in the strategy of the organisation and a key driver of the people agenda. 

Duckworth will join the Board of PRS in Vivo and will also assume additional responsibilities. Leading on commercial excellence, she will take responsibility for driving the agenda on key accounts, commercial orientation and planning.

Prior to joining PRS in Vivo, Duckworth spent 13 years at Kantar where she managed a number of global clients and was the chief operating officer for Kantar UK. She has also held positions at Heinz and Diageo in insight and brand management positions. 

Commenting on the promotion, PRS in Vivo chief executive Karen Gombault said: “I am delighted to welcome Nicole to the board and to her new position of head of Europe and global commercial excellence, one which is strategic for the company and will bring even more value to our clients globally as we continue to grow.

“Having worked together for the past six months, I know Nicole will do a fabulous job as she steps into her new role.”