In her new position, Barber (pictured) will be supporting the company’s growth strategy for the Europe, Middle East and Africa region by widening its portfolio of UK clients and driving business performance.

Barber was previously associate director at Maru Group, where she assisted global brands enterprises and agencies with their research studies.

Prior to this, Barber was head of business at MIS Group, where she was responsible for quantitative and qualitative research and headed up strategy and business operations for the UK.

Pureprofile managing director for the UK/EU and US, Tim Potter, said: “Shelley’s extensive experience in cultivating client relationships for long-term success will make her a valuable asset to our team.

“I’m confident that she will continue building on the momentum that we have seen over the past year. We have huge growth opportunities for Pureprofile in the UK and are excited to have Shelley on this journey with us.”