Tan (pictured) previously worked in Melbourne at market research agency Dynata, and prior to that she was a senior manager for customer service and quality assurance at MyOpinions.

She began her career in insights at Strachan Research in Sydney, where she was responsible for methodology, analysis and reporting.

Tan’s experience covers a variety of sectors, including FMCGfast-moving consumer goods, retail, financial services, property development, automotive and telecommunications.

As part of her new position at Pureprofile, Tan will be responsible for client relationship management and expanding the company’s influence and proficiency in new business sectors.

Pureprofile’s head of sales and marketing for Asia-Pacific, Anna Meiler, said: “We are incredibly pleased to welcome Juliana to the organisation. She brings a wealth of experience in the research field with her and we are excited about the new opportunities she will bring to our team.

“Businesses are on the cusp of very changeable market conditions and monitoring consumer sentiment will be critical moving forward. Juliana has a solid background in helping companies navigate turbulent times by harnessing behavioural data and insights in a constructive and ultimately, profitable way. We are very lucky to have her at Pureprofile.”