Rai (pictured) was previously marketing communications manager at MIXX Ltd and held the same role at OKI Europe prior to that role.

In her new role at Pureprofile, Rai will work on brand awareness campaigns for the European and US markets and deliver marketing strategies.

Pureprofile is expanding in the Northern Hemisphere, having originally been founded in Australia and operated within Asia-Pacific.

Tim Potter, managing director for the UK business at Pureprofile, said: “It is imperative that we have the right marketing lead in place to help drive the Pureprofile brand forward.

“Rajinder certainly ticks every box – she is bursting with ideas and enthusiasm and will be a really key part of the business over the coming years. She is also great fun and is the perfect addition to the close team we have based in Europe.”