Mansley (pictured) was previously head of the UK data and insights team at Pureprofile and has worked for the business for more than seven years.

In her new role, Mansley will focus on Pureprofile’s survey design and programming capabilities, and assisting the development of the Europe, Middle East and Africa side of the business.

Lorrie Yeung, global head of operations at Pureprofile, said: “Pureprofile UK is in an exciting phase of growth and Rebecca Mansley is the right person to lead us forward.

“She has outstanding experience in the market research industry and understands both the team and client needs. Rebecca’s signature client-centric approach and her ability to develop driven teams makes her the perfect fit.”