Pureprofile carries out user-generated consumer profiling, capturing data on a range of areas including attitudes, sentiment and advertising engagement. Branded is a research company that uses social communities to provide research metrics.

The partnership will see Pureprofile provide longitudinal profiling, insights and programmatic media technology to the Branded consumer base, upgrading the Branded panel in the US, UK and Canada. 

“Pureprofile account holders are active, authentic and deeply profiled, providing brands with a more efficient way to engage their audience with campaigns they’ll genuinely be interested in," said Paul Chan, founder and CEO of Pureprofile.

"It was very important for Pureprofile to find a consumer focused partner that offered significant scale. The partnership with Branded and its 1.7 million panel members provides the opportunity to leverage our investment in our proprietary profiling technology to enrich them into high value profiles.

"This helps connect brands to consumers, and extend our current opportunities with major multinational clients including Unilever, Audi and News Corp and new global brands in the UK and US.”