The audience intelligence platform pulls in first-party transactional data and offers insights on brand performance, demographic breakdowns of consumers, trends across time and transactions by location.

The platform was first used in the food delivery sector. 

Retailers and restaurateurs can now use it to access market analysis and data on how consumers are spending money with competitor businesses and extract custom reports.

Martin Filz, chief executive, Pureprofile, said: “We are in the midst of an online retail boom and a huge upsurge in delivery and takeaway of fast food. It is more important than ever for these sectors to have a complete understanding of their respective markets.”