PureSpectrum acquires tech firm

US – Market research technology company PureSpectrum has acquired global programmatic supplier Dalia Technology for an undisclosed fee.

Jigsaw

The acquisition will expand the PureSpectrum Marketplace and double respondent volumes for Marketplace users.

PureSpectrum has made several key appointments in recent months in its teams in the UK, US, France and Germany.

Michael McCrary, founder and chief executive at PureSpectrum, said: “From day one, our goal has always been to make research and thus life easier for our clients.

“With this technology acquisition, our clients will see even better feasibility on our platform with no change to the data quality they expect when working with PureSpectrum.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts