In his new role, Cayton (pictured) will develop and implement tools for clients across PureSpectrum’s product portfolio.

Cayton has previously worked as a global chief operating officer and regional chief executive and sales leader in the market research industry, notably at Kantar.

The appointment follows the recent hiring of Ron Franscella as executive vice-president by PureSpectrum.

David Butler, chief client officer at PureSpectrum, said: “Andy’s breadth of experience in rapidly growing businesses will impact PureSpectrum in many ways.

“Most importantly, his deep knowledge will deliver superior results for clients of our technologies and services.”