Stevens (pictured) spent a decade at e-Rewards/Research Now, where he held roles including head of global sales and marketing and managing director of the Americas.

On leaving Research Now in 2014, Stevens set up UBMobile, a mobile-first marketing and insights platform that was acquired by Critical Mix in 2018.

Stevens has also held executive positions at Gerson Lehrman Group and CoolTool.

Qrious insight is a data company that allows brands to understand mobile audience behaviour via a mobile panel.

Andrew Moffatt, chief executive at Qrious Insight, said: “Craig’s experience in scaling both startups and large global organisations make him the perfect fit for Qrious.

“He knows how to build and lead high-performing, client-centred teams that deliver results for all stakeholders. We’re all very excited to have Craig join our founding team and for the contributions he will make as our business evolves.”