The partnership will allow clients to integrate consumers’ digital behaviour data into their research and marketing activities, as well as supporting their customer, marketing and product development strategies.

The agreement will allow users to observe competitor customer behaviour, access channel partners consumption and purchasing, analyse online and offline purchase activity and carry out research based on observed panellist behaviour.

By partnering with Qrious Insight, RealityMine will be able to offer behavioural custom panel building and community management along with behavioural targeted surveys for brands and their agencies.

Qrious Insight analyses mobile audience behaviour through a mobile panel and uses the data to generate insights. The company has offices in the US, Republic of Ireland and Spain.

RealityMine is headquartered in Manchester and has offices in London and Stockholm. It focuses on monitoring consumer behaviour through its multi-device RealityMeter tool.

Chris Havemann, chief executive at RealityMine, said: “The transformative role of mobile within society has fundamentally changed consumer relationships with brands, particularly in disrupted categories such as retail, travel and food delivery, where the mobile device is key.

“Combined with changes in privacy and tracking regulations, the need to understand the mobile connected consumer has never been greater.”

Andrew Moffatt, chief executive at Qrious Insight, said: “When choosing a technology partner to enable us to integrate behavioural data into our product suite, RealityMine was the standout choice.

“We look forward to working together to support clients globally.”