As a result, Adrian Ward and Jenny Betteridge have been promoted to directors bringing the total number of directors to 12. Ward has been a senior research consultant at Quadrangle since 2010 and Betteridge joined in 2011 as a senior research manager before being promoted to research director.

The business currently has six partners and their role is being redefined to focus more on mentoring directors and supporting the teams as needed.

Two client-facing teams will be headed by directors Jo Farquhar and Peter Hasler. Analytics work will be incorporated in the teams, although operations and support will sit outside. 

These senior management changes come following CEO Nick Baker leaving the business earlier this month; his position will not be directly filled.

Other changes in the restructure include the start of the second stage of its Leadership Development Programme which was established five years ago through a partnership with the Cranfield School of Management, to develop the management and leadership capabilities of people in Quadrangle.

It is also introducing fast-track development into its graduate recruitment programme, and extending this to include analytics. Five graduates were taken on in 2016 and the same number or more will be brought into the business during 2017.

John Gambles (pictured), Quadrangle chairman, said: "This business is moving into its third major iteration. In 2007, we shifted Quadrangle’s centre of gravity away from management consultancy into the research space.  Since then, the business has more than quadrupled in size and attracted a terrific set of people and clients.

"In that time, our clients have seen tremendous change in their markets: digital has established itself in the space between them and their customers, displacing previous habits, loyalties and relationships and creating new norms. All this makes customer know-how the crucial source of competitive advantage."