Built into the Qualtrics XM Platform™, it allows organisations to make feedback more personalised with real-time topic and sentiment analysis from open text comments.

Companies can design any feedback experience to include responsive questioning and more natural language responses to improve engagement rates and data quality.

Kelly Waldher, executive vice-president of Research Core™, Qualtrics said: “With these conversational listening capabilities, organisations can deliver a superior experience by ensuring their customers are heard through the feedback process, they are participating in meaningful conversations with their users on product improvement ideas and have happier, more engaged employees by honing in directly on the issues most impacting their experience.”