Larson-Green (pictured) will be leading the design of Qualtrics’ customer, employee, product and brand experiences. She will also advise Qualtrics’ customers globally on how to develop their experience management strategies.

Prior to joining Qualtrics, she spent 25 years at Microsoft, most recently as its chief experience officer leading its efforts to re-imagine its Office suite through artificial intelligence, collaboration tools and digital assistance.

She said: "With the release of the Experience Management Platform™ in March Qualtrics is at a pivotal point in changing how organisations leverage experience data. The connection between employee perception, product and brand performance, and customer engagement is more important to understand than ever before."

Ryan Smith, co-founder and CEO of Qualtrics, said: "Just like a platform for experience management will become standard in every organisation, the CXO role will become imperative for every business. Julie’s expertise in creating innovative cultures and products that serve billions of people worldwide is legendary."