The round was led by Matrix Partners with participation from existing investors Catamount Ventures and Simon Equity Partners and Matrix general partner Dana Stalder will join Quri’s board of directors.

The funding comes as the company releases Quri Agile, a tool that aims to help brands find and correct execution problems that limit in-store sales and ROI.

“The completion of our Series B funding is timed perfectly to meet the growing demand for in-store analytics, as brands and retailers seek new ways to address persistent retail execution problems” said Justin Behar, CEO and co-founder of Quri. “With the release of Quri Agile, brands can significantly reduce these problems early in a promotion’s selling cycle, recovering significant lost revenue.”