RealityMine adds RealLife data feeds
This means measurement for Walmart’s US website and app, as well as more extensive global Amazon shopper data, is now available to its clients. More general app recognition has been improved with better algorithmic and manual validation.
Other features of the rollout include: improved measurement of ad exposure within YouTube, and improved quality and accuracy of data on Netflix and Amazon Prime Video; and better cleansing of background and network traffic on websites.
Billy Grant (pictured), head of product, said: “The addition of Walmart measurement alongside more extensive Amazon shopper data is a powerful combination for our clients looking to gain insight into the shopper journey. Several features of the new feeds also make behavioural data more research-ready than ever before.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments