RealityMine and OnDemandIQ partner on Asia-Pacific cross-device audience data
Developed by Manchester-headquartered RealityMine and first launched in 2023, RealityMine Connect offers verified cross-platform and cross-device measurement of streaming content consumption.
RealityMine has deployed the service in 10 countries worldwide, and now extends it to the Asia-Pacific region through the agreement with Singapore-based OnDemandIQ, which specialises in measuring streaming video-on-demand (SVOD) and connected TV (CTV) consumption across Asia.
Through an integration of the service with OnDemandIQ’s core platforms, the move will offer streaming companies and content developers granular VOD audience data across smartphones, tablets, computers, set-top boxes, and connected TVs.
Chris Havemann, chief executive, RealityMine, said: "RealityMine Connect will gather content-specific data that will help redefine our understanding of what Asia-Pacific audiences are watching on all their connected devices.
"We’re excited to join forces with OnDemandIQ to offer both streamers and studios unprecedented insights into what subscribers – and households – truly watch."
Anthony Dobson, founder and chief executive, OnDemandIQ, added: "This partnership with RealityMine will help propel our audience measurement business and meet the needs of our clients by capturing what subscribers watch, and where and how they’re watching."
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