The platform, called RealityMine Connect, focuses on steaming measurement and competitive intelligence, with the partnership between Friend and RealityMine focusing on go-to-market planning for the US.

Friend was most recently chief product and innovation officer as well as chief data monetisation officer at Screen Engine/ASI.

Chris Havemann, chief executive at RealityMine, said: “With the streaming sector facing into a range of significant challenges and opportunities, the need for objective measurement of performance and customer preferences has never been greater.
“Bruce will play a key role in guiding both RealityMine and our clients towards an optimal solution.”

Friend added: “I’ve known and partnered with RealityMine over the past 10 years in various capacities, while at other market research firms, and I am thrilled to now be partnering directly with them to help build RealityMine Connect here in the US.

“RealityMine Connect is a highly innovate and much needed product now, as the streaming industry continues to evolve and mature here in the US, and I look forward to meeting all companies and individuals, who want to learn more about the unique applications and benefits RealityMine Connect is bringing to our industry.”