RealityMine launches data marketplace
The move will make available individual-level app and web clickstream behavioural data, including search, website visits, app usage and advertising exposure. Datasets are permission-based and privacy-compliant.
The data marketplace covers the US, Japan, South Korea, Singapore, Hong Kong, Taiwan, India, Indonesia, Vietnam, Philippines and Malaysia.
Data is generated using RealityMine’s data capture and processing technology from vendors including Japanese marketing research company Intage Inc, Asia-Pacific audience measurement business AMPD Research/Media Partners Asia, and US mobile research company MFour.
Chris Havemann, chief executive, RealityMine, said: “Clients can now access existing behavioural data generated via RealityMine’s proprietary data capture and processing technology, leveraging existing third-party panel deployments from our marketplace partners.”
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