McHatton (pictured) will support several existing accounts in Europe, Middle East and Africa and the Americas in her new role. Her previous companies include Dynata, On Device Research and Verve.

Toby Lee has also been appointed as data products engineer, having previously run his own sound engineering business. In his new role, he will develop “research ready” data feed for RealityMine’s data platform.

Matthew Pemberton has joined RealityMine as project manager, following five years in technical project management at AstraZeneca. He will help deliver client research programmes.

RealityMine is also hiring a number of other roles to be based at its Manchester headquarters.