Shernoff (pictured) will be responsible for the US division of the company’s commercial team in her new role, and will help build up the Philadelphia branch of the company.

Before joining Relative Insight, Shernoff worked as an independent coach for businesses and sales executives on sales strategies.

Relative Insight announced the opening of the Philadelphia office earlier this week, and the office will complement existing work in the firm’s bases in New York, London and Lancaster.

James Cuthbertson, chief revenue officer at Relative Insight, said: “With her background in tech coupled with her extensive career coaching and sales training experience, Kim was quite literally the perfect fit for this job.

“With the majority of our customer work based in the US, our new Philadelphia sales office forms a critical part of our continued growth. We know it will be in great hands with Kim at the helm.”