The move follows a ‘significant’ funding round, which will be used to expand product offer and extend Relative Insight’s reach into new sectors, the company said.

Lord (pictured) has previously held senior roles at GB Group and TruNarrative.

Relative Insight’s text analysis technology was initially developed through around 10 years of linguistic research. The company offers root cause factors behind businesses’ customer experience and voice of the customer metrics.

Ben Hookway, chief executive, Relative Insight, said: "John’s experience and proven leadership in guiding technology businesses through periods of growth will be invaluable as we continue our expansion. This is a pivotal time for Relative Insight, and John’s vision and insight will help us chart the path forward."

Lord said: "The company is transforming the way organisations use text data to drive business decisions, and with the recent funding, we are well-positioned to scale faster and increase our impact globally. I look forward to working with the talented team to build on the company’s success and bring new innovations to the market."