Research Now and Rakuten AIP in Asian data deal
The alliance will expand the geographic reach of each company’s databases of consumers for country-market and multi-country surveys.
Rakuten AIP has panel data across Asian in: Japan, China, India, South Korea, Taiwan, Thailand, Indonesia, Hong Kong, Singapore, Malaysia, Vietnam and Philippines.
Clients can now access data and buy sample from both Research Now’s more than 11 million consumer and business panellists worldwide, and Rakuten AIP’s panel and data assets and access to the Rakuten group’s reach of over 1 billion consumers worldwide.
The companies will work together to develop new digital measurements for Rakuten AIP’s panel database, based on Research Now’s existing advertising measurement and audience validation tools.
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