The online insight community, Pulse of the Nation, launched in April and allows Asda shoppers to have their say on a variety of topics such as retail, lifestyle and community.

ResearchBods will build the community using its platform ex-plor.

ResearchBods’ in-house development team and community managers will maintain and develop the insight community, adding enhancements and engaging with members day-to-day as well as adding specific and targeted research briefs as requested.

Pulse of the Nation uses a wide range of research methodologies including surveys, polls and discussion rooms, including video and photo-based tasks. A mobile app will be launched shortly which will allow location-based activities.

Jess Cordy, insight manager for customer & commercial at Asda said: "The platform allows us to keep our finger ‘on the pulse’ with customers and feed insights straight back to the business at a fast pace. By listening to customers and understanding what’s important to them, we can put their views at the heart of our decision making."

Jonathan Clough, director & co-founder at ResearchBods adds: "As the competitive retail landscape continues to evolve, it’s imperative that businesses engage with their customers in an ongoing and meaningful way. Asda is embracing the features and benefits of our insight community platform to get closer to their customers."