The funding comes on top of the company’s July 2012 $1.3m seed round led by Baroda Ventures and Retention Science said the funding would allow it to immediately expand its product development and sales team.

Retention Science CEO Jerry Jao said: “Forerunner has the knowledge and expertise to help us scale quickly, ensuring we can effectively capitalise on the enormous opportunity in front of us and solidify our position as the leader in customer retention and big data for retail.”