Asquith (pictured) has been a member of the AMSR executive committee and trustee board since 2022. During his career in market research, he spent 20 years at Kantar, holding roles including global chief executive of Kantar Media Audiences and managing director of BMRB. He has been an independent consultant since 2020.

Phillips has been chief executive of AMSR since it was established as a charity in 2016. On stepping down from the role, he will remain a member of the trustee board.

Professor Patrick Barwise, chair, AMSR, said: “We are delighted that Richard will take over as chief executive. He is a very experienced researcher, has led large research organisations and has already shown his commitment to and enthusiasm for AMSR’s ambitious aims. I am also pleased that Adam will stay on as a member of the board. That will help us ensure a smooth transition as we continue to develop the educational services AMSR offers to schools and universities.”

Asquith said: “Repurposing research reports and data that no longer have commercial value to their owners and making them freely available online for education, research and analysis is a brilliant concept with enormous social benefits. Adam and the AMSR team have established a fantastic resource and I am honoured to be leading the next phase of the Archive’s development.”