Savanta launches data collection brand
Clariti, which is owned by Savanta, will be tasked with providing data collection services in the UK, US, Canada and the Netherlands, supported by a client services team.
In addition, Clariti’s digital advertising activation service will allow clients to target audiences, create content and optimise campaigns in real-time.
The senior leadership team at Clariti, which has not yet been publicly revealed, will include senior industry figures drawing on experience form Savanta’s agency team.
Vin DeRobertis, chief executive officer at Savanta, said: “We are excited to introduce Clariti to the market. Our team’s extensive experience, combined with advanced AI technology, will provide our clients with unparalleled insights and service.”
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