Rodriguez (pictured) joined Savanta’s London office in 2017 and has since held various roles across sales and commercial operational leadership, most recently executive vice-president of global client development.

Following her promotion, Rodriguez will continue in her group role at Next 15 as group revenue growth director, which she has held since April 2020.

Toronto-based Martins has worked for Savanta since 2018, after Next 15 acquired thinqonline, the market research software business he co-founded.

Martins will continue in his role as head of Americas operations as well as Asia-Pacific general manager.

With these promotions, both join the executive global board of Savanta.

Roger Perowne, global chief executive, Savanta, said: “When promoting individuals to the global board, it is essential to consider their skills, experience, and expertise. The board should have a diverse range of perspectives, backgrounds, and skills to provide a well-rounded approach to decision-making and Danielle and Mark epitomise those traits.”