Saxon promoted to head of research at MEC
Saxon was previously MEC’s Research Group consultant director and has worked at the media agency for the past 10 years. She has recently led the roll out of MEC’s Webtrack product and GroupM’s new insight and planning resource, ‘LIVE Panel’ across the UK.
This new role brings social insight and research under one leadership, reflecting the growth of MEC’s analytics and insight team which now consists of more than 35 people.
David Fletcher, MEC’s chief data officer, said: “Under Kathryn’s leadership, our research and insights team has grown into a standalone, market leading proposition, which delivers leading edge technical and strategic thinking to clients.”
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