The new financing came from CrunchFund, Core Ventures Group and private investors. The company said it would be using the funds to further build its content and influencer analytics platform for publishers and marketers.

TrueAnthem CEO Chris Hart (pictured) said: “This funding allows us to build on the tools we provide to brands, publishers and advertisers so they continue to get unparallelled insights into their viral content and key influencers – resulting in audience growth, increased engagement, and ultimately revenue.”