SPA thinking outside the Box with new tool
The new brand and comms tracking solution has been designed to “measure brand desire in terms of brand equity and emotional engagement.” It has been developed by Quantum Lab, SPA Future Thinking’s in-house innovation team made up of researchers, technologists and analysts.
Jon Priest, CEO at SPA Future Thinking (pictured), said: “We are tremendously excited by the launch of BrandBox.
“BrandBox helps clients to truly understand customer and prospect attitudes and perceptions towards their brands and identify the levers they are able to affect to drive brand success.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments