Misra will lead all of Sprinklr’s research and development teams worldwide, including product and engineering, and will join the company’s executive leadership team, reporting to Sprinklr founder and chief executive Ragy Thomas.

Before joining Sprinklr, Misra was vice-president of engineering at Adobe, where he led Adobe’s global research and development organisation for its Experience Cloud Platform across India, the US and Europe.

Before joining Adobe, Misra was founder and chief executive at GOFro.com and chief technology officer, chief architect and head of engineering at Snapdeal.com.

Thomas said: “Sprinklr’s chief technology officer is crucial for our customers, partners, employees, and overall business success. Amitabh has the qualities to lead us in this next phase.

“He is an exceptional leader with invaluable industry expertise, extensive experience in scaling businesses, and a deep understanding of artificial intelligence technology. His insight into our industry, customers’ needs and the evolving landscape of enterprise solutions is unmatched.”