The agreement will allow Sprinklr’s platform to be available as an integrated app for Samsung Smart Signage and Hospitality Displays.

Samsung will be able to use Sprinklr deliver content and data from more than 30 social and digital channels to commercial display products.

Users will be able to update information in real time and manage displays through Samsung’s services.

Doug Balut, senior vice-president of global alliances at Sprinklr, said: “Delivering real-time, customisable data and content from digital channels to consumers will help retailers revolutionise the shopping experience.

“By pairing Sprinklr’s Unified-CXM platform with the industry-leading digital signage and displays from Samsung, companies can enhance the seamless experience of customers, differentiate their stores and brand, and drive business results.”

Parrish Chapman, director, enterprise retail sales key accounts at Samsung Electronics America, said: “Shoppers expect to receive a positive first impression when interacting with a brand.

“Our partnership with Sprinklr helps our retail customers meet this mission by consolidating social media content, promotions and reviews that are updated in real-time while consumers are shopping.”